For Indian men · No fuss

Goodskinisjustmaintenance.Like servicing your bike. Two minutes, done.

Straight answers on what to put on your face in Indian heat, smog and humidity. No jargon, no ten-step routines, no judgement. Just what works, what it costs, and where to buy it.

  • Honest picks, scored
  • Prices in rupees
  • Free, no sign-up
An Indian man in a work shirt putting on sunscreen in the bathroom mirror before heading out

Straight talk

Skincare for men, minus the nonsense.

  • It's not vanity. It's maintenance.You service your bike and get a haircut. Looking after the one face you've got is the same thing. Nobody's chasing a "glow"; you just want to look rested and sharp.
  • Two minutes. Three products.Wash, moisturise, sunscreen. That's the whole morning. If a routine takes longer than brushing your teeth, it's the wrong routine.
  • Under ₹1,000 to start.The products that work best are often the cheap ones. We show you exactly which, and where they cost less today.
  • No judgement, ever.Acne at 30, a stubborn tan, razor bumps, a beard that itches? Completely normal. Every guide here is written for someone starting from zero.
Read the starter guide

The Ingredient Periodic Table

Know what's in the bottle.
Element by element.

Every active on a skincare label, with the percentage that actually works, its pH and what to pair it with.

See all 12 elements

Routine Builder

Five questions. One routine that fits your skin, your city and your wallet.

  • 01 Skin type
  • 02 Main concern
  • 03 Budget in ₹
  • 04 Time you'll spend
  • 05 Your climate

Shop the Edit

Three products. A whole routine.

Best of lists →

The sunscreen

Re'equil

Ultra Matte Dry Touch Sunscreen SPF 50 PA++++

★ 4.0 · ₹695*

oilycombinationacne-prone

The cleanser

Minimalist

2% Salicylic Acid + LHA Face Cleanser

★ 4.5 · ₹299*

oilycombinationacne-prone

The serum

Minimalist

10% Niacinamide Face Serum

★ 4.0 · ₹599*

oilycombinationacne-pronenormal

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